As a business owner, strategic marketing is essential to the life of your business. If you don’t promote your product or service, people won’t know about it. If people don’t know about it, people can’t purchase it. If people don’t purchase it, you don’t have sales and your business dies. It’s definitely a cause/effect situation that you’ll have to handle for success. Once you adopt and embrace the understanding that marketing is essential to your brand, you’ll also need to get personal with potential customers. At the core, people buy from people.
This is why most companies have a face at the forefront. Long after his passing, people buy from the company that Steve Jobs built and associate him with the product. Even when people don’t necessarily need your product, if they like you, they’ll be more inclined to buy from you. There are a few ways you can use marketing tactics to get personal with potential customers. Consider these four listed below.
Of all the marketing strategies to employ, every business should have an email marketing strategy. Email marketing is a strategy that usually has a high return on investment (ROI). Especially since most people are glued to their smartphones, people check their emails multiple times a day. As a result, the chances of people seeing and opening your email are high.
Create a relationship and get personal through email marketing by offering valuable information in a succinct fashion. When most people check their inboxes, they want you to get the point quickly. By offering helpful information they’ll stop and read, you’re able to make a personal touch.
Social Media Marketing
Social media marketing is a powerful tactic because there’s no limit to how much you can post, share or comment. It’s the perfect way to have an ongoing conversation with your followers. It’s also an effective way to gain the trust of potential customers. Start by using hashtags. Once you’ve chosen hashtags that match your niche, it’s wise to find people who are using those hashtags under their content and connect with them. Make the connections meaningful. Comment on their pictures. Compliment them. Like their photos. If they have something really awesome to share, repost it. You don’t need to do this with everyone.
However, pick two or three people each week that you’ll focus on winning over Think of it like sowing seeds. You don’t sow the seeds and leave them alone. You have to till and water the ground. Add a bit of patience and you’ll see a reward.
Direct Mail Marketing
Everyone loves receiving packages in the mail. There’s something about receiving a package in the mail that feels like Christmas. However, with a lot of direct mail, it can be easily viewed as junk mail and unnecessary. This is not the case, but it all depends on how you position and prepare your direct mail in the Chicago area or wherever you may be located. First, make sure the design stands out and look attractive to a potential customer. People buy with their eyes first.
Once the design gets their attention, make sure that the content backs it up. Whether you’re offering a discount deal or an awesome sale, make sure that the incentive is motivating enough for your potential customer to become a buyer.
Video marketing is becoming more and more popular in the digital space. More people are livestreaming their events, podcasts and casual talks. It’s a great way to build a business because people will feel like they’re able to connect with you directly. They can ask questions and depending on how many people are on the feed, it can easily become a direct conversation. This is a great way to deliver value in a real-time format.
These four marketing tactics are powerful when used correctly. Take notes from others in your field to see how they use these strategies. Take note of what worked and what didn’t. Then, create your own creative marketing strategy and be prepared to watch the sales come in.