Nowadays, we can consider a business site to be a company’s global storefront. It is the voice of your company online, and it is important to create a user-friendly interface that will draw potential onlookers into customers.
Aside from fast-loading and uncluttered design, you would need four main kinds of information that can engage web viewers to be more interested in your products and services. Here is what you need to have included in your site.
Product or Service Listing
A lot of business owners get so hung up constructing their “about” page but they forget to feature their products or services properly. Most people are not concerned about the history of your company, or how inspired you were to start the business, a lot them are looking into what you can offer them.
Make sure to set up a page where they can see the products, software, and their prices. If you own an e-commerce website, make sure that your system is automated to avoid problems in payment and inventory.
A concrete example of a good service listing is found in the Bekins Van Lines Inc business site, which has a complete list of estimates and pricing, moving supplies, and package protection services. Now, that site is just a typical example of many other successful businesses out there. The benefit of Bekins having all of that information, though, is so that customers who come to the site don’t have to guess at what they offer. Transparency is key! If a customer comes to your site and doesn’t understand what they’ll be offered clearly, then they just might seek out another service.
Content Marketing
Some companies might fall into the trap of building a website, placing their products, and hoping that the crowds would come. This is not true in the case of a business you’re trying to grow online. In order to draw traffic to your website, you must have some form of content that can be offered to your viewers. It can be in the form of blog posts, useful videos or catchy images that provide value to them. This strategy generates more leads than blindly heading on to promote your products non-stop.
Contact Information
Quite a number of businesses are owned by sole proprietors. This means that in order to avail of a service, the customer needs to contact the owner or go to his address. Make sure to keep all your contact information updated, and whether you’ve moved to another location or not. Your contact information is vital to keep your communication lines open to your customers.
Promotional Offers
Another way of drawing people into your website is by giving promotional offers. This can be in the form of social media posts, emails, or website pop-ups. You can create a sale period, where you offer your bestsellers at a discounted rate, or you can offer bundles for a lower price. Promotions are a way to entice more people to buy and to get the word out about your business.
The success of your online business growth also lies on how useful your website is to your customers. Take the above information into consideration, and you’ll be sure to optimize your online marketing game to another level.