Advertise Effectively: 4 Ways to Market for Your Industry & Niche


marketing skills for startups

You can reach 1,000 people, but if they do not have a need for your product or service, then you have spent your marketing budget and your energy in vain. Therefore, it is important to know the types of marketing that reaches your niche audience effectively. Here are four ideas to think about when marketing to your niche:

Attend a Seminar

Attending a seminar like the ones put on by The Rainmaker Institute for lawyers. At these seminars, you can expect to earn a variety of techniques including social media marketing, content marketing, lead generation and website design. While this company works specifically with lawyers, there are others who work with other industries. Check out trade publications, and you are likely to find out who they are in your industry. It will be worth your time to attend these seminars that are often tax deductible.

Hire a Business Coach

Look for someone in a related industry who is a little ahead of you in the learning curve of marketing within your industry. See if you can pay them to be your tutor. If you are short on cash, then see if you can offer a service in trade for their knowledge. You may discover that you have made a lifelong friend as you both work together to market within the same industry. They may also be able to help you in other areas or help you network with some of their contacts.

Know Where to Find Your Target Audience

There are only 24 hours in each day, and you have a lot to get done in each one of them. Make your marketing time county by engaging your potential customers where they are most likely to hang out. Some of them may hang out in certain forums while others are found on LinkedIn, Facebook or Pinterest. Spend your time proving that you are an expert there and watch the profits roll in. With Facebook ads, for example, you can actually target your audience by their interests. If you are a music company, for example, you could target those who like Taylor Swift, brand-name guitars, etc. You list off the interests that those in your niche are most likely to have. You can then target them by their location. This narrow way of marketing can then bring in local people who will actually want to invest their time and money into your business.

Measure Your Results

You are investing your time and money to reach your target audience, so make sure that you are spending your energy and cash in the right location. Ask your customers where they found out about your company. Provide a discount only in one place and see who uses the coupon code. Set goals for your advertising so that you know that you are reaching your targets. After all, you want to make sure that you are succeeding.

There are many different methods that you can use to advertise. Use these ideas to make sure that you are effectively advertising to people within your niche market.

About the author 

Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

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