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Category Archives for Search Marketing

Is Your Business Ranking Locally? How to Master the Local SEO Game for Your Company

Local SEO is not only necessary for improving search engine results for those searching for your content from a specific location, but is also necessary for improving your search

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How To Increase The SEO Value Of Your Blog

Search engine optimization is no longer an option with blogs, it’s a must-have item. All blog owners must increase the SEO value of their blogs significantly if they are going

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Consumer Psychology: How to Attract More Customers to your Business

High quality products and untarnished brand integrity are overriding factors for consumer sales. But what if you can boost sales without having to ramp up production expenses or

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What Does “Google Keyword Encryption” Mean for Marketers?

Google has a new search system in place; it’s called Secure Search. Before the new system arrived, Google’s search engine operated in a transparent way. Each time a searcher clicked on a search result,

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Your Web Host is Hurting Your Page Rank

Google bases their page rank for a particular website on how relevant it considers it to be for a specific keyword search. This means that many factors can determine how relevant your site is to visitors.

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Prepare Your Site to Go Viral, Before it Does

Going viral is the dream of every website owner. The thought of thousands of visitors suddenly discovering your site is extremely attractive, but are you actually ready for it? Can your web host handle

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What Do You Expect from a Google Search?

Remember when it was fun to use Google Search? Call me nostalgic, but I remember a time when searching Google for information felt a lot more empowering. There was a creative angle to the search queries

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How Google’s Penguin Affects Your Online Marketing

Matt Cutts, everyone’s favorite spam killer, has done it again and improved the World Wide Web experience for everyone except for a small number of web site owners. If you’re one of them, this

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Building a Website

Unlike the Internet of the past, building and operating a website today is no longer a territory reserved exclusively for geeks. The fact is that thanks to the constant presence of the Internet

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