Search engine optimization (or SEO) has been gaining tremendous traction. It’s a way for marketers to increase visibility through keywords in search engine results. If you want to become part of an exciting field, you should learn as much as you can. Here are four tips for getting your name out there as a freelance SEO professional.
SEO is all about marketing, and in order to gain traction, you need to start with yourself. Polish your resume and send it to relevant employers. Look for job postings that emphasize SEO needs. You want to make sure to be as thorough as possible in your quest for SEO work.
Polish Your Skills
To be an SEO professional, you need to show just how professional you can be. One of the biggest skills to have as a freelance SEO professional is writing. Lots of SEO is based on strong writing characteristics. Read as many online articles as you possibly can. However, just make sure that they are recent (written within the last year). A great source for you to go to is Moz.com as many in the field contribute regularly to their blog, giving insight on the latest changes in SEO.
SEO is one of those things that is constantly changing. That is why it wouldn’t be advisable to buy a book on the subject. By the time it has been published and hit the stores it is no longer relevant. In the SEO world, Google is king and His Majesty has over 200 algorithms that dictate how sites can rank. These algorithms are subject to change at any time and without any notice. They can even change multiple times a day and hundreds of times per month.
Although many of those changes are small and go unnoticed, some can have a huge impact. That is why it’s important to be flexible and willing to change your tactics at any moment. It’s also why it’s important to not just rely on the way you once learned things. Keep learning and keep honing your skill set.
Create a Strong Portfolio
Freelance means you won’t be tied to one organization. In order to find as much work as possible as an SEO professional, you should have a strong portfolio. Each company you work for should be referenced properly with examples of the work you’ve done. Make sure that you’re putting all the work in necessary so that you can assure other clients of your skills. Everything you write when it comes to SEO is important.
Networking is basically defined as getting your name out. In order to find work as a freelance SEO professional, you need to talk to as many people as possible. Many such professionals, like Colton Miller, can credit their success to networking. You don’t have to go to networking events either (although you should). You can exchange contacts with people online. Start doing your research and soon enough, you’ll see the SEO snowball start to build up. This will help grow your opportunities tremendously.
Being a freelance SEO professional is an exciting and flexible career option. There’s so much for you to work on in this field. By following these tips, you can make a remarkable impact in the world of SEO.