How to use International Commerce to get your Business “Booming”


Untapped markets throughout the world are waiting for a product or service like yours. The problem is, you either don’t know they need what you have to offer and or you have no idea how to get it to the appropriate markets. While these are common barriers for entrepreneurs, they can be navigated with the right approach. Here is how to use international commerce to get your business booming.

Why Consider International Commerce To Get Your Business Growing

You don’t have to rely solely on a US customer base to get your business growing, which means you are subject to local economic trends and challenges that can influence sales. You can establish a presence in a marketplace and find additional business growth opportunities available to you. You can also become more competitive in being able to work and thrive in a foreign market.

What It Takes To Get Your Business Booming

You must be prepared to network aggressively and make the necessary global connections required to develop the necessary relationships. Schools offering online degrees in diplomacy or International Business offer classes that can help you reduce your learning curve substantially as you enter into foreign markets. To gain success in international commerce, you can start with organizations like the US Commercial Service, which has a presence in over 100 cities in the United States. The US Commercial Service offers trade counseling support, matchmaking assistance, market intelligence and other assistance to facilitate relationship opportunities. You will need to conduct market research to gather information about the conditions, trends and factors affecting the success of your product in the new foreign market. Next, you will need to develop an international campaign that outlines goals and measures your preparedness to serve the needs of the market. You then need to identify how you will make your product available abroad. You have the option of working with distributors or agents. Now you need to figure out the appropriate pricing as you factor in hidden costs relating to exporting. You can work with the government to secure financing for your business. In some cases, the local government may be able to facilitate financing to boost economic activity locally. Finally, you need to package your product information according to regulations as the foreign market dictates.

Your business doesn’t have to rely exclusively on the US market to grow your business. You don’t have to be an expert in international commerce in order to grow your business. Starting small with a basic understanding of the cultural nuances and attending international networking events can really give your business a jump start.


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