One of the best ways to reach customers is directly. Since people are tied to their cell phones, texting customers is a fantastic way to reach them. However, there’s the fear of your texts annoying your customers more than anything. You can find the happy balance so that your texts are not a nuisance.
Text Infrequently
No matter how good the services you’re marketing are, you want to exercise restraint. If your customers feel absolutely bombarded by texts from you, they’re going to get aggravated. This means they’ll shut off your texts quickly and opt out entirely. You want to text them enough to keep them aware of you, but not too often. Limit your texting to your customers to no more than once a week. Frankly, twice a month might be cutting it close. If you’re not sure how often may be too much for your customers, it might be useful to use a text management service.
Write Good Texts
You want to send texts to your customers that will get them out of their seats and excited. If your texts are generic and uninteresting, they’re just going to ignore them. One of the best things you can send is deals. You should have promotional codes and coupons they can use to save serious money. It’ll be up to them to redeem them, but you’re giving them a clear advantage.
Be Succinct
Your customers are going to have multiple texts to answer. It’s imperative that yours be as to-the-point as possible. If they can’t gather the meaning of what you’re trying to tell them right away, they’ll be annoyed. You don’t want to be obnoxious about it, so you should avoid all-caps. However, you should not bury the lead in your texts. This is your time to truly market yourself, and you don’t want to sabotage it.
Write Well
Sending a promotional text isn’t the same as writing a novel, but you should still use good language. Make sure all your texts are readable and clear. If they’re vague, you’re going to confuse and frustrate people. Take the time to read the messages before you send them. If you are concerned about something being misinterpreted, try to rephrase it. Run it by your staff to make sure it’s easily understood. When it reaches the receivers, they should be able to understand it as well as possible.
Texting customers is a great way to get your messages directly to your customers. However, you need to make sure that you practice the proper etiquette. You don’t want to bombard your customers or be unclear.