If you are a local business person, then it may seem confusing how to market your company’s products and services on the internet. While it can take some practice, the return on investment can be vast. Here are four local marketing techniques you may want to consider using.
Use Google My Business
Start by claiming your Google My Business account. This ensures that when someone searches for your company’s name, they find out accurate information such as your phone number, your address, your hours and other important details. Once your business is verified, it also ensures that your business shows up on Google Maps when someone searches for a service or product that you might offer. Furthermore, when you write short articles for Google Posts, you can connect them to your Google My Business account allowing you to promote your products, services or ideas before the customer even gets to your location.
Update Your Website with SEO Keywords
Keeping your website up to date is a great way to promote your business. Start by using both long tail and short tail keywords—such as those describing the communities that your business serves. For instance, if you are a company like Logan A/C & Heat Services Inc that does air conditioner replacement, then you might want to use that phrase along with the names of the cities that your company operates in. After all, potential customers might be Googling the text “air conditioner replacement in Franklin, OH” which would allow them to find your business if your website’s keyword strategy was in line with that type of phrasing.
You can use these long-tail keywords in many different places in on your webpage including blog titles, image titles, in blog articles and in your navigation bar. Do not, however, try to stuff the keyword in where it does not fit.
Use Door-to-Door Marketing
There are many different types of door-to-door marketing that may be effective for your business. You can choose to send a postcard to every address in a certain zip code or stick a note on every door. The papers left on homes often offer a special code allowing customers to get a special discount. Some companies even get creative in designing flyers by making them in different shapes to draw attention to their business. Often times, seniors, high school students or college students can be used to hand out these flyers.
Become a Speaker
You may also want to consider contacting local organizations to see if they need a speaker. You can talk on a variety of topics related to your industry. Use these opportunities to network with other professionals in your community. If you impress them, then they may share your contact information with their customers. They may even be willing to put a flyer or some business cards about your business where their customers will see them.
Use these four local public relation techniques and your own ingenuity to build your local business. You will reap rewards because each person that you impress may be willing to tell others about your services.